PRESS RELEASE. BitMax.io, a trading platform for cryptocurrency and digital assets for professional and private traders, has announced the launch of AscendEx in the English-speaking world and Dingfeng for Chinese speakers.
Originally launched in 2018, the exchange platform has seen three years of steady growth and the introduction of a native BTMX token. This new brand identity should evoke the invigorating power of crypto assets and the overall growth the sector has experienced in recent years.
This new branding is inspired by the rapid growth of our industry and the many people involved, said George Cao, CEO of AscendEx. Many have benefited from the rise in value of bitcoin, DeFi and other tokens by gaining new access to financial services that did not exist before, or have even managed to amass a significant fortune – this transformation is unprecedented in our lifetime.
The color palette of the new logo uses the primary color, aqua blue, which is an energetic visual contrast to the secondary color, a soothing midnight blue. The team hopes that this color scheme will evoke a strong sense of reliability and safety in a dynamic and rapidly changing market. The new logo retains the symbolism of the sail, but in this new design, the capital letter A is expanded to indicate an upward course to reach new heights.
The name AscendEx reflects the desire to provide all users with access to these sometimes life-changing benefits, as well as the goal of capitalizing on the advances of the blockchain industry as a whole; and the name Dingfeng is a nod to AscendEx, which also marks a new starting point in our goal to become the leading digital asset finance platform.
As AscendEx continues to grow with BitMax Days, we have managed to create a unique experience that combines the best of centralized and decentralized finance, said Ariel Ling, COO. In the future, we want to integrate more of the fundamentals of DeFi and become one of the top companies in our sector.
In a recent report by market research firm CryptoCompare, BitMax.io was named one of the best cryptocurrency exchanges. This is just the beginning of our project to climb to the top of the mountain.
Originally founded in 2018 as BitMax.io, AscendEx is a leading crypto and digital finance platform serving professional and retail traders. The trading platform offers cash, futures and margin trading and incorporates key elements of DeFi to offer users a single market structure. AscendEx is led by a team of Wall Street veterans who have applied traditional market rigor to create a reliable, safe and secure experience for all participants; and a consistent source of liquidity for primary offerings.
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